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Learn african languages from the natives

Research | UX | UI | Strategy | Concept | Branding

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Year

2018

Type of Business

SaaS

Services

Research | UX/UI, Strategy, Concept & Branding

Industry

Marketplace

PROJET OVERVIEW

Afritongue is an app that connects native speakers of African languages with people who want to learn about an african language for a small fee. Since a lot of african countries are inherently poor, it also helps local to generate some part-time income.

THE PROBLEM

Africa being a diverse continent with many languages and dialects attracts people from all over the world. People come for various reasons such as aid, volunteering, social upliftment, getting to know the wildlife and when they do they go to remote regions it is hard to find a translator because not everyone who comes there speaks english so connecting with the local community becomes really hard.

THE PROCESS

The process was to identify the primary users, profile them, defining the stages of language proficiency. To have a good quality of native speakers on the platform, it was important to have a test and interview to examine their proficiency. Here are the things we did:

- Kickoff Meeting 

- Problem Statement definition

- Affinity Diagram

- User Research (User interviews, User Personas, User Journey)

- Sketches.

- Setting up the onboarding process.

- Information Architecture (Wireframes & User Flow)

- UI Design

- Prototype

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Workflow

THE SOLUTION

Based on the language, the learner wants to learn they get connected to a speaker(tutor) for a certain time period. Let’s just say, a week, a month, 3 months or a year. Learners get stuff to choose from which is generated by algorithms based on their interests/hobbies/passion. Learner is motivated at each step of the learning. To encourage the process of learning and teaching simultaneously. They keep each other motivated, learner giving compliments to speaker and speaker by rewarding them with points to level up their game. It also creates a source of incomes for the locals.

Low fidelity wireframes

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High Fidelity wireframes

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Profile Clay.png
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